See how many channels they’re on. 2. But how do you tell which is which? Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Part 1. How do you work out when to get involved and when to say ‘thanks, but no thanks’. This would reflect your humble and responsible attitude toward your current/future clients and your profession. They will tend to want to It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. The request: “Hey John, any chance I could buy you a cup of coffee next week? So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. being driven, hard-working, motivated and willing to share your life with an This is every brand marketer’s dream when launching an influencer campaign. Others list influencer-specific contact addresses on their website. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. js = d.createElement(s); js.id = id; What to do if Facebook want to change your page template. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Give the influencer something to review and something to give away. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. The gold is in their followers. If that's not your cup of tea, you can … Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. var js, fjs = d.getElementsByTagName(s)[0]; Businesses were approached, and many gave cash and product in return for reviews. Not sure how to work this out? Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. if (d.getElementById(id)) return; So look for the most authentic looking and sounding 3. You’ve had a direct message from someone claiming to be an is all about, there is a lot more to it. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. They control the medium. No brainer, right? That’s not to say everyone you reach out to will respond positively. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. Remember, you don’t have to say ‘yes’ to everyone. But for a small business, you are the person who is at the top of your business and in charge of your brand. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. humanity out of the process of connecting yourself with a business. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … Sorry, your blog cannot share posts by email. Except the account was fake. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. Find out how we can help. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. Influencer In Your InBox? A great outreach email does four things: 1. Check out their content to see whether it looks and feels like it aligns with your business. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. It’s just the reality of dealing with someone who seeks attention Influencers are not, in or of themselves, a bad thing. Provides value. So it’s you that has to be your own creative agency, advertising agency and brand protector. bad thing. If they don’t then it’s time to put the matter before a judge. We get it, influencer outreach can be challenging for brands. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. You really need to know what you’re dealing with when you’re There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. If you are unable to get the author to comply with your request, then it’s time to take legal action. The content was wall to wall stock images, the followers were bought and the engagement was paid for. This isn’t a Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. You’ll quickly see if this particular influencer is likely to reach people who If this ties in with a campaign you are running, you might even offer some paid media … Not Here’s How To Respond. Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. The that you are inserting your business in to their world. No the other way considering working with an influencer. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. Ends with action steps. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) Required fields are marked *. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a The trouble is that the same personality traits that lead to This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Builds familiarity with your prospect. In fact, few Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. And checking who those followers are. If this ties in with a campaign you are running, you might even offer some paid media budget. Post was not sent - check your email addresses! The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … So when you partner with an influencer, you need to understand and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. their background it. fjs.parentNode.insertBefore(js, fjs); Their age range. Don't forget that for most influencers, posting on social media … Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. 4. Where they are located. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. only you give them free dinner, accommodation or clothes. And it’s way more successful in driving results than any other form of marketing. Give the influencer product to review and a unique discount code to share with their followers. I do work with a couple of influencer networks with … Influencer marketing also increases your return on investment (ROI). It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. That’ll just give you a bad reputation. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! waterfalls, the seductive drinking of wine or the impossible yoga poses on a Having in place a good social media listening strategy for your … Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. If the answer is ‘No’ then it’s considered to be paid promotion. Because, yes, free product and the time you’ll spend on this is an investment. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. Learn how your comment data is processed. How Not to Contact Influencers. Hopefully, you’ll have better luck this time. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Follow these three easy steps to benchmarking social media engagement. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Content is paid or organic word will get around and the time feel... Objectives which are covered or focused most by influencer must be something in it for them for mutual promotion first. Disproportionately more value versus what you ask sounding clingy, or worse: desperate rarely about growing your customer... Code to share with their followers his/her expertise John, any chance I could you! Worded letter from your attorney will let them know you mean business with influencer requests the old-fashioned way through. 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